One of the most frequent errors I see in newsletters, emails and even in the media is non-agreement of collective nouns and pronouns. Most people know that collective nouns take singular pronouns (that is, a company wins its award, not their award). When the collective noun in question is a company or team name, however, confusion reigns; all the more so if the proper name is plural. Two recent examples:
AgriLife is one of the country’s largest purveyors of products for a simpler lifestyle. They have been very successful providing cheese-making kits to their customers for the past two years.
Smith Brothers Food Markets wants to emphasize their growing line of cleaned and pre-cut vegetables for busy, active cooks.
In both sentences, all the pronouns should be singular (it, its, itself, not they, their, themselves). While generic collective nouns (such as army, crowd, team) can be singular or plural, depending on whether the group is acting in unison or as individual members, named businesses, schools and organizations are always singular.
This seems logical to me. Many individuals comprise a business, company, governmental unit. school, or team, but each organization operates as a single entity.
As noted above, however, when the members of an unnamed group act in unison, everyone doing essentially the same thing at the same time, then the collective noun is singular and requires singular pronouns for agreement. But when an organization’s members act as individuals, taking separate or different actions, then the collective noun is plural and requires plural pronouns for agreement. While grammatically correct, this generates awkward-sounding sentences:
At the rehearsal, the cast took their places so that each actor could see the spacing between them.
The council disagree whether they should overturn the mayor’s veto.
If deciding whether a particular collective noun should be considered singular or plural confuses you, there are ways to write around it.
- Substitute a plural noun for the collective noun, allowing use of the more natural-sounding plural pronouns: The
cast(actors) earned $500 each for their roles.
- Add the word members after a collective noun. Members, serving as a plural antecedent, requires a more natural-sounding plural pronoun: When the curtain falls, the cast members take their bows. The council members voted to return the surplus money to the taxpayers.
Still having a hard time with this collective thing? There’s a smarter, more effective alternative: Give up and hire an editor!