One of the writers I follow and greatly admire is Washington Post humor columnist Gene Weingarten, who was previously a reporter, editor and feature writer at the Post and other newspapers. In his current weekly column, always under 750 words, Weingarten epitomizes the value of economy in writing. And that’s just one of many valuable lessons that writers can get from his work.
In the introduction to a 2010 compilation of longer articles, two of which won Pulitzer Prizes for feature writing (The Fiddler on the Subway), Weingarten writes that as a young reporter in Detroit he learned two truths about writing in one night while struggling with a story. “The first is that without passion, you have nothing,” he writes. “The second is that the most important words in your story are the ones you don’t write. They’re the ones you imply—the ones that cause you to pop into the reader’s mind and get her to think ‘Aha!’ That’s how you transform her from a passive observer into an ally. And that’s when you win.”
Later in that introduction, Weingarten discusses the importance of rhythm as part of that winning formula. “For a long narrative to have power, it can’t just be delivering information—it needs to create a textured experience, the way a movie does,” he explains. “A writer hasn’t the advantage of a mood-setting soundtrack, or actors who can communicate emotion with an expression or a gesture, but he has something of potentially greater impact: the descriptive power of words. Use them with care: arrange them shrewdly. Remember that sentences have cadence and meter and melody—don’t let them become a one-note lullaby. Interrupt the long with the short, the simple with the complex, and use them all to build a vivid narrative, a theater of the mind that each reader then edits and personalizes for himself. It’s a collaboration, this process. Don’t take your new ally for granted. Don’t bore her, even for an instant.”
Winning with words isn’t easy, but a skilled editor can help develop and fine-tune your game plan. Contact me for a free assessment of your own writing project.