Good grammar and writing skills are important to presenting you and your business in the most positive light, according to Kyle Wiens, CEO of the free, online repair manual iFixit.
“Good grammar is credibility, especially on the Internet. In blog posts, on Facebook statuses, in emails, and on company websites, your words are all you have. They are a projection of you in your physical absence. And, for better or worse, people judge you if you can’t tell the difference between their, there, and they’re.
“Good grammar makes good business sense — and not just when it comes to hiring writers. Writing isn’t in the official job description of most people in our office. Still, we give our grammar test to everybody, including our salespeople, our operations staff, and our programmers. If it takes someone more than 20 years to notice how to properly use “it’s,” then that’s not a learning curve I’m comfortable with. So, even in this hyper-competitive market, I will pass on a great programmer who cannot write.”
And when you’re not comfortable with your own writing or grammar prowess, maybe it’s time to hire an editor to polish your words.