According to Dom Sagolla, a co-creator of Twitter and author of the new book 140 Characters: A Style Guide for the Short Form (Wiley 2009), “The constraint of 140 characters is an opportunity for creative self-expression of all kinds. With Twitter and the short form, we have inadvertently invented a new genre of literature.”
Well, maybe, but it may be a while before anybody posts Moby Dick on Twitter. For marketers and business owners, however, the so-called social media are an increasingly important avenue for promoting a business. In 140 Characters, Sagolla writes about how to develop a personal voice and make the most of short messages. He wants to do for social networking sites what Strunk & White’s The Elements of Style did for good writing via lessons in grammar and composition.
According to Sagolla, 140 Characters is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. More than a book about Twitter, 140 Characters covers the basics of short-form writing, including basic grammar rules and the importance of communicating with simplicity, honesty and humor. Most of its advice focuses on helping the reader find the right words.
And with only 140 characters at a time to work with, getting to the point fast becomes even more important. That’s when the keen eye of an editor could really help U!