Listening to a Seattle Mariners game on the radio one day, Dave Niehaus makes me cringe–and it’s not Carlos Silva serving up a gopher ball. “Stay tuned for the postgame show after the game,” Dave says during a late-inning lull in the action.
Mentally, I scold Dave through the speaker. When else would the postgame show be? His promotional announcement includes an obvious redundancy. His message suffers.
A Hall of Fame announcer can get away with such a gaffe on a live broadcast, when his words are here and gone. But in written communication, bad writing like that just sits there for all to see–and perhaps be seen again and again.
Always review your writing for accuracy, redundancy and clarity before distribution. It’s better to be careful now than embarrassed later.